How Amazon's Flywheel is Crushing the Competition

The key to building unstoppable momentum isn't a secret. It's actually a system. And it's called the flywheel effect. Think of a heavy flywheel. It takes enormous effort to get it moving, but once it gains momentum, it becomes nearly impossible to stop. It was originally introduced by Jim Collins in his groundbreaking book Good to Great. He described it as a powerful metaphor for how small, consistent wins build upon each other until they create unstoppable momentum. Here's some examples. Amazon the flywheel started with an obsession for customer satisfaction. Faster shipping with prime brought in more customers. It increased sales. It allowed Amazon to lower costs through scale. And these lower prices attracted even more customers, which feeds the cycle. Each win reinforced the next, creating a self sustaining loop of growth. This is the flywheel effect in action.