Joshua FraserChief Data Nerd, Data Nerds · CEO at Data Nerds, AI & Data Entrepreneur

This Simple Trick Makes People Want Your Product!

Name: This Simple Trick Makes People Want Your Product!
Uploaded: 2025-06-13T08:00:50+00:00
Duration: 9 s
Channel: Joshua Fraser
Description: Joshua Fraser explains Clayton Christensen's Jobs to Be Done framework: customers hire products to do specific jobs. Every job has three layers…

13 Jun 2025 · 0 min

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Joshua Fraser explains Clayton Christensen's Jobs to Be Done framework: customers hire products to do specific jobs. Every job has three layers: functional (what it does), emotional (how it feels), and social (how others see you). Understanding these layers lets you build what people actually want instead of guessing.

The Jobs to Be Done framework. The framework was formalized by the late Harvard professor Clayton Christiansen, the author of the Innovator's Dilemma.
We actually hire products to do things for us, and understanding what job we have to do in our lives for which we would hire a product is really the key to cracking this problem of motivating customers to buy what we're offering.
Every job has three layers. Functional what does it help me do? Emotional how does it make me feel? And social how does it make me look? The Job to be Done framework gets to the core of why people buy. And once you understand what job they're hiring your product to do, you can stop guessing and start building what truly matters.