Turning Objectives into Results

What separates good businesses from great ones? The answer is simple. It's always focus. And there's one tool that companies like Google, Tesla and even LinkedIn used to stay laser focused. Okrs objectives and key Results in today's video, we're going to explore how OKRs drive innovation, productivity and results, and why they might be a game changer for your business. My name is Josh Fraser. I've been using okrs for over a decade and I learned it in techstars in 2017 when we went through a 14 week program and ended up raising a few million dollars in venture capital which led to an eight figure acquisition of Estated.com if you've ever struggled with aligning your team or tracking your progress, OKRs can transform how you work. By the end of this video, you'll know how OKRs help businesses like Google achieve moonshot goals. See real world examples From Tesla and LinkedIn and get actionable steps to start using okrs in your own business and personal life. Okrs objectives and key results were pioneered by Andy Grove at intel in the 1970s. They're a simple yet powerful system to define your goals and measure progress. Here's how they work. An objective is your big picture goal, what you want to achieve. The key results are measurable outcomes that show you're making progress towards that goal. An example would be launch a groundbreaking product Launch. Key result 1 Develop a prototype by Q2 Secure 10 pilot customers by Q3. Key result 3 Would be achieve a 90% customer satisfaction score by launch. It's a system built for clarity, alignment and accountability. Here's some real world examples. Google's Moonshots and Growth When Google adopted okrs in 1999, the company was just a startup. Today they're a Global Giant and OKRs have been instrumental in their success. For example, when Larry Page set the objective to organize the world's information, the key results included launching Google search and indexing billions of web pages. By breaking massive goals into measurable steps, OKRs made the impossible achievable Tesla Innovation with precision Elon Musk is known for his ambitious goals, but it's the measurable outcomes that drive Tesla's progress. Take the objective to make electric vehicles mainstream. Key results include reducing battery costs by 30%, launching the Model 3 and expanding production capacity to meet demand. OKRs ensure Musk teams are always aligned with Tesla's vision. LinkedIn driving team alignment LinkedIn adopted OKRs to align their teams and drive consistent growth. One of their key objectives was to become the go to professional networking platform. Key results included increasing monthly active users, enhancing platform engagement, and rolling out premium features like LinkedIn Learning. This focus helped LinkedIn achieve sustainable growth and attract Microsoft as a buyer for $26 billion in 2016. Here's where it gets really interesting. A 2018 study by Harvard Business Review found that employees who set specific and challenging goals improve performance by up to 30%. OKRs create this clarity and challenge by forcing teams to focus on the measurable outcomes. Google's OKR guide reveals that teams using this system consistently outperform others by fostering transparency and accountability. You can check out their public OKR framework in the description below. And last, A report by BetterWorks shows that organizations using OKRs saw a 25% boost in employee engagement and thanks to clear priorities and measurable progress. It's proof that when people know what success looks like, they work smarter, not harder. So how do you go about implementing OKRs into your business or life? Start with the big picture goal. What do you want to achieve? Be specific, ambitious and inspiring. For example, increase brand awareness is vague, but become the number one provider in our market is clear and motivating. Step 2 Set three to five key results Key results should be measurable and tied to your objective. For example, reach 10,000 followers on social media, launch three PR campaigns, or secure 10 in influencer partnerships. Avoid having too many Focus on quality over quantity. Step 3 Track progress regularly. OKRs aren't set and forget. Check in weekly or monthly to track your progress. Use tools like Google Sheets, Asana or a dedicated platform like Workboard to stay on top of your goals. Step four is to align the team. Ensure everyone's OKRs are aligned with the overall company vision. For example, if the company's objective is to double revenue, each department's okr should support that goal, whether through sales, marketing or product development. You can also use okrs for your personal growth. I've been this for many years. It's been really helpful in the exercise category. Mostly I try to go to the gym two or three times a week and run two or three times a week along with playing golf once or twice. And I have okrs to make sure that I follow through with the exercise that I want to get done every week. You could have a key result of run 5k in under 25 minutes or lose 10 pounds in 3 months. Breaking down personal goals into actionable steps make them far more achievable. OKRs are more than just a framework. They're a mindset for achieving big goals with precision and focus. Whether you're leading a team or setting personal ambitions, OKRs can help you turn objectives into results. If you found this video valuable, smash that like button, hit subscribe, and share it with someone who could use a little clarity in their goals. What's one objective you're working on right now? And I can't wait to talk to you about it? Let's make it happen.