What Makes an Idea Go Viral?

Do you ever wonder why some ideas will explode while others will quietly disappear? Why did Dropbox, Uber dollar Shave Club hit Escape Velocity while better funded competitors failed? It all comes down to one powerful concept. The tipping point. The tipping point is that magic moment when an idea, a trend or social behavior crosses a threshold. Tips and spreads like wildfire. The term tipping point was popularized by journalist and best selling author Malcolm Gladwell in his book the Tipping How Little Things Can Make a Big Difference. What was the central thesis? That social epidemics follow the same rules as viral contagions. Marketing expert Seth Godin echoed this when he coined the phrase idea virus, stating the most effective ideas are the ones that spread. If it's not remarkable, it's invisible.