Joshua Fraser credits curiosity and continuous learning for his entrepreneurial success, naming Peter Attia, Ben Greenfield, Mark Sisson, and Andrew Huberman as mentors who shaped his thinking. He argues entrepreneurs must ask thoughtful questions they don't know the answer to, and respect others' time while pursuing personal optimization.
Chapters
Be curious. I don't realize this enough, but when I turned 20 years old, I fell in love with reading. I wasn't a great student, but today my mentors and I have learned so much from books, people who aren't alive. And I absorb because I'm curious about it. From the health world. I've learned so much from Peter Attia, Ben Greenfield. There's, you know, Mark Sisson, Andrew Huberman. I'm always curious about how to optimize things within my life. Like, curiosity is such a great mindset to have for entrepreneurs. Another point that I have in here is ask a lot of questions. No question is stupid. In entrepreneurship, when you're trying to grow and you're trying to build something, it's so important to ask lots of questions. No question is a stupid question. Be smart about them. Be thoughtful. Don't waste people's time. But sometimes you just have to get them off your plate just to get the answer. And if you know the answer already, don't ask the question. It's a waste of time. But keep learning new things. I'm such a big fan of this. I push it so hard.