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In this segment, Joshua Fraser explains the mental model of first‑principles thinking, tracing its origins to ancient Greek philosophers such as Aristotle and describing how it functions as a tool for radical innovation. He outlines the method: discard assumptions, identify fundamental truths, and rebuild solutions from those basics. Fraser then applies the model to Elon Musk’s SpaceX, showing how Musk questioned the prevailing belief that rockets must be disposable, examined the essential components of rockets, and engineered reusable launch vehicles, dramatically lowering launch costs and reshaping space exploration.

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