From Brain Injury to Recovery: Why Healing Requires Daily Effort

That's what I tell people when they're really down. Like, what if there's a reason you're still here? Start looking for those reasons. I had one of the most beautiful terminal patients. She had a few weeks to live. She said, what do I do? And I said, well, why are you on this earth? And she's like, well, what do you mean by that? You're still here. She started talking pretty soon, as you know, well, my grandkid, you know, I want to see me and start talking about these different people in her life. So let's live today. We. What if you live today, this one very day, you live this day, you watch it become another day and another day and another day. She ended up living about five years, I think, after being in ICU at the time. She played in the state softball championship the last week before she died.

Wow. Welcome to the Dr. Joy Kong podcast. This is where I have a chance to share with you some of the latest developments in the space of holistic health, longevity, and wellness. I have always honored intellectual curiosity and scientific rigor combined with real world practicality. My goal is that what you learn here will help you live longer and live better. Hope you enjoy the journey with me. Well, welcome to the Dr. Joy Kong podcast again. So I'm here all for you to have a better life, healthier, happier, and longer life. And today I have with me, so Steve White, who is the creator of BRI 100, and I'll let him tell you all about it. But I want to welcome you. Steve, thank you so much for being here.

Yeah, I'm excited to be here. Like I said, I'm a fan of yours. I've seen a lot of your videos. I learned a lot from you on a weekly basis. And a lot of the things that you do for people and their protocols are things that I have done. I think pretty much everything except for the stem cells, which I can't wait to do, so.

So, okay, that sounds great, right? So I just want to mention a little bit more about your background. So you have a interesting story because you survived hardship, you had concussion, so post concussion syndrome, lupus, another form, so aps, and then cognitive decline and hallucinations and even to the point of close to suicide. And then you rebuilt your life through what you created, and now you're sharing with the world. So you are guiding people through this protocol called home teams. And I'll let you talk a little bit more about that, but it sounds very interesting that it utilizes AI and what you call human first Healthcare for people facing chronic illnesses or even emotional collapse. You have helped a lot of people, inspired a lot of people. And so I really want you to be able to share your journey and probably some real world steps to help people get their life back or just have a better life. We can all have a better life no matter what. So, yeah. Steve, tell us a little bit more about where your journey started. You were having some concussions. I assume you were a healthy young man.

And.

And then things went in a different direction.

Well, first of all, I didn't set off to build a program, so to speak. Yes, I was a healthy young man. I played football, and I suffered my first concussion at 17. I was knocked out for about 10 to 12 hours somewhere in there.

Oh, wow.

Major concussion. I continued to play football and had many more concussions. My last one was my second year in the CFL in Canadian Football League. Professionally, your life starts falling apart way before you have physical problems. So I had. I should say I had physical problems. But really, you see people on tv, right, all the time, football players who are having emotional problems, and you're going, what's wrong with this guy? He just signed a $50 million contract and he's couple or he's going to prison or all kinds of things. But that's what happens. You know, the first thing that starts to happen is you're. You have emotional problems. And I, I blew up my life. I mean, and I, I take. I don't like to say, oh, well, that was the reason, and so I don't have to deal with it. It's like, no, it's my fault. And, and I take full responsibility for my life. But I really blew up my life. I really had a lot of relationship problems. And. And, you know, one thing that I like to say with people who have concussions is they can't finish anything. And it's just something you can even hear. When I now interview or I'm talking to some of our clients, I say, clients. I'm not a doctor. Our doctors, we call them patients. But when I'm interviewing those people, you listen to them. They can't even finish a sentence. You listen to them. A thought doesn't process properly, and you start going through those problems. And then. I don't know. I wouldn't say. When I was about 35 or so, getting close to 40, I started having seizures. And they started out with just kind of blackouts. One time they found me in the fast lane of a freeway, sitting in my car. So, you know, it just really oh, that's scary. Yeah, it's scary. And you know, and even then I still came from the school of like, well, just rub dirt on it, everything will be fine. Kind of feel the injury. So I didn't even go to the doctor then. It took another couple years before I finally started going to. In a lot of seizures, a lot of collapses before I started going to doctors. And then you get misdiagnosed. I always jokingly say I had Parkinson's for like a year before a guy. You don't have Parkinson's. It was interesting. You go look through all these processes. And it was a guy from Stanford is the first guy who said, steve, I mean, look how many times you've had concussions. What's going on, you know, what's going on in your life. But you start having cognitive decline along with emotional problems. And I would say probably when I was about 50, I started to really start to experience cognitive decline. And, and I would go to the neurologist and they do the MOCA test, you know, the Montreal test. And I think at first I started at like a 28 or 30 or something. And pretty soon it was 26, 24, 22, you know, went all the way down to 16. It just kept declining. I kept having seizures.

That's the dementia state.

Yeah, I was getting down there and as you said, as strange as it even sounds now, it seems like a different world. But I would have hallucinations and a lot of times not really understanding what was real and what wasn't real. But I hit a point and it's kind of a. The story. It's in my book. I have a book out now that tells a story about. All of a sudden I was up in the mountains, I had a service dog and I had a, A seizure. And I. It's a long story I won't go into. And my dog kind of saves my life up there. But it was, it was a turning point where I finally went like, you know what? I can't do this anymore. I can't do this. I just feel like I had just talked to doctors and said, they can't give you any more seizure medicine, can't give you more and more antidepressant medicine. I was drinking myself under the table every day, self medicate, like so many people do. And it was like, okay. There was one guy, guy named Carl Cadwell, who actually I saw at church, had gone to a, to my father's church, hadn't been there in years and years and years. And he said, what's going on. I started telling the story of what was going on with me. And he said, you know what? You need to fight this. And I'm not kidding you, it was the first time where somebody said, you need to fight this. What do you mean, fight? This was like this realization that there may be a possibility I could do something. And Carl's a very intelligent guy. He owns Cadwell labs. They make EEGs. He knows the brain very well. And he was like, yeah, you need to fight this. What are you going to do to fight this? And he started this thought in my mind that we could fight this. I set out to start fighting, and frankly, that was a turning point in my life, to say, okay, what am I going to do? I don't know anything about this, but what am I going to do? And I've always been a guy who works very hard. So I set out to say I'm going to research six to eight hours a day, and I would just go bang on doors of any expert I could find. It's interesting that I didn't bang on your door because I banged on everybody else's door. But I would find a neurologist in London who thought this, and then someone else who thought this. And what I found is that there wasn't a answer. You talk to an expert, and I always say my expertise was not being an expert, because in a way, that was because it kept me searching for these people. And I'd find somebody who might know transcranial photobiomodulation, and they would say, this is the answer that can really help your brain. And then somebody else say, no, it's hyperbaric chambers. And then somebody else saved this, and it's this. And all of a sudden it came to me, it was like, I'm going to stack them all, do them all. And so I started.

Became a biohacker.

Exactly. And I started stacking them. I started trying to find out which modalities and which things were the best. And then there was a couple books that I had read about just expecting to get better. There's one book, I think it's called the Expectation Effect. It's an amazing book, but talking about expecting to get better. And that's when I started to realize it really was a mentality to try to get better. So I started building those things together, putting them together. I would go down to the rivers and the. And do the cold plunges. I would do all the things like that. And over the next year, year and a half, I kind of built My own protocol. And I found some things that I felt like by combining some different people's modalities, that really seemed to work. And I started getting cognitive improvement. The test Cognitrax is a test. You can't cheat on a Cognitrax, that's. It's pretty cold blooded when you're not doing well. But I started improving and over the next about 18 months, I improved 70% of my Cognitrax test. And then people started coming to me and this is where the program came. People started coming and saying, okay, we see you changing. And at the time I was £285. I could run about 500 yards maybe if I was left, oh gosh, I'm in horrible shape. And I started improving now I weighed like 207 and I just ran a 350 mile run. So a lot of improvements. And people would see this and say, can we do it too? And that's where I realized that I feel like God put me in this place where I actually could reach out and help other people do the same. And again, didn't try to do it. Just all of a sudden started helping this person and that person. We had people starting to get better. I acquired what is now the PC, the Pacific campus, which is a 250,000 square foot facility.

Huge.

Yeah, it's big. It's a beautiful place. We have a lot of people are there to swim and to play pickleball and to do different things. But we have.

And you're in Washington state, right?

Yeah. We have our own primary care, we have providers, we have behavioral health, we have physical therapy.

Very comprehensive.

Yeah. And. And that was the key, right? That was the key is that is to be comprehensive. So it started changing other people's lives. I got to see people getting better from, from Parkinson's. I saw people with Parkinson's that were like late stage three. That a few years later is an early stage two. I always tell people we don't have some juju juice that makes people better. We teach people to fight. And you watch people starting to get better along the way. And that led to what became the Bray 100.

Yeah, what is Bray 100? And what is Bray B R A E. Right?

B R A E. It's Scottish for side of the hill. And to me, life is the side of a hill. You don't get to have a plateau. I mean, everyone wants that. You know, the person says, I'm going to lose £100. They'll reach that goal if you will. And. And then they gain 105 pounds because there really isn't a plateau. Life is the side of a hill. You're either getting better or you're not. And if you're fighting a degenerative disease, you don't get to say, oh, I won, not to hear well done. When you go to heaven to hear.

That, you just keep getting better.

Yeah, you have to fight on a daily basis. So that's where the bray and the hundred bray 100 came from. The fact that I found, and I've done lots of Bray 100, I've found that, you know, you really can't change in 30 days. You can't expect things to happen in 45 days. To me, the minimum is 100. But I always say to our clients and to myself, when you get to the end of the hundred, the last chapter of the fight is welcome to the beginning. Because all you've done is you've now changed enough to be able to now set new kind of standards of what you're doing in your life and you start over. So Bray 100 is a hundred day process that we take people through and we watch people get better and continue to improve. I don't even believe in goals. I call them waypoints. I feel like you get to a new waypoint to see where you're at now to go on to the next waypoint. And Bray100 is about those waypoints.

What's involved in this Bray100? What do people have to do to finish this course?

Well, it's different for every person in our software. It's really neat. The AI is there to kind of help create better human contact, but it does an amazing job of it starts to understand what your goals are. So I have clients that, like me, their goal is to play with their grandkids when they're 95. You have people like myself who I wanted to run a 350mile run. So you have different goals, is going to set different Bray 1/ hundreds. I had goals of what I wanted to do, body fat, what I wanted to do, weight what I wanted, and I'll set these specific waypoints that are going to help me down the process. But the software helps you develop that. And then on a daily basis the software can say, okay, how are you doing? I can check with my software, my bra AI and say, what did I do last Tuesday? Oh, you did eight miles in this kind of a run and you did this and what am I doing nutritionally? And it can remind me of these different things. So it's just A very great way to stay accountable and to go through this process and a ton of information. We've worked very hard to make our AI very focused on, as I like to say, our type of medicine. Medicine that believes in getting better, not just taking a pill. I don't believe there's anything wrong with drugs when they're used properly. But to me, that's not the primary care, that's the secondary care. The primary care is the physically getting after what you need to do to get better.

Yeah, very interesting. And it's very interesting that you're incorporating AI. What inspired you to do that? What made you feel that's gonna make big difference?

Well, you know, when I was sick, when I was first sick, let's put it that way, I was going to go to the clinic and it was $70,000 for two weeks and it had fallen apart. And I was like, how am I supposed to spend $70,000 to go try to use hyperbaric chamber when I don't even know if it's going to work? It was scary, right? And so I really set off to try to bring our costs down and to make it affordable for people. You don't have to come to the PC to use our program. I have people from around the world that use our program. And part of it is because of the AI. It helps us enable to everything I do in the clinic. I like to say we have kind of an acute therapy. We do hyperbaric chamber, we do transcript of photomyelmodulation, so many things like that. But I've tried to take all that and develop a system that a person can do at home who maybe can't afford that or can't logistically get to us at the clinic. So to do that, we needed AI, and AI has done a great job of helping us develop that system to help people at home.

Is this just too complex for a human to design the program? Like, how did you feel that AI would make a big difference?

Well, you know, we, we like. I mean, obviously it's. It's great when you have human coaches and you're really involved with a person on a daily basis. But to. To get the true expertise of a Dr. Kong to 3,000 people. You can't talk to 3,000 people every day, but the AI can take your knowledge and present that knowledge to them on a daily basis in a way that you're actually getting to communicate with 10,000 people. You can drop a message in there and it can take your message and let's say even like you're going to talk about cerebral lysin and what cerebral IIN could do for these people. And now out of that 10,000 people, 6,700 of needed to hear that message. The AI is going to know who needed it, where it's going to get to, and they're going to get Dr. Kong's information to those people. You just can't do that by just human force.

So how does it work? Each person, when they come in, they fill out a questionnaire and that gets fed into the AI system and, and which will provide a, a tailored treatment plan.

Yeah, it's kind of easier than that even. You can take your, you know, good old phone, I like to call them tricorders. You take your phone. I can take a picture of, of my medical records. I can take, I can talk to the AI and do my kind of onboarding questions, if you will. It continues. It does a great job of asking you the right questions. And so when it gets done, it's really understanding who you are. I like to say when it starts out, and especially when we started this program, it seemed to be very subjective in nature. But as it starts to understand you, it really starts to become more objective and really how it's developing things for you. It really does start to understand. I always tell a story when my dad says, my mom and dad passed away now, but they were some of our first clients, by the way. But my. When my dad says he has a headache, get him to Tylenol. Right. When my mom says she has headache, call the EMTs. They're totally different personalities, right? It's like, well, believe it or not, the AI really starts to understand that and starts to pick up on who that person is and what their responses are. And it grows to learn to assist. But it's not about the AI. It's really about individuals struggle. Not being an individual sport anymore. I like to say healthcare is a team sport. You really don't go at healthcare by yourself. Have you ever thought you did? You thought you were going to. You're setting yourself up for a lot of failure. Even in my darkest hours in my life, there was somebody there. There was the Carl Cadwells, there was the person who stepped up, who was there for me. I think my team makes me very emotional to think about the people that helped me through my process. So we set up another software called hometinks. What hometinks does is it helps you bring back the communication of your family and your friends and your community to work together. And it's just so absolutely amazing to me to watch people rise up for each other. We live in a world where it's very divisive in what's going on in our world. But you watch in these situations, people rise to the occasion. All of a sudden, the nephew who never helped out at all, all of a sudden is really there to say, hey, I can help Grandma with this. And all these different people jumping in. And we created this situation where the. The team works together, and it's a software that kind of works. Right. With Bray 100. Bray 100 is the individual health program, but home teams is this bigger deal that comes together, and it works very well for seniors. Like joy. In our society, it's very weird. It's like our society, we feel like fourth quarter, somebody hits that they have a degenerative disease, they're getting older. Grandma in our society, we say, okay, well, put them in this home. Kind of get him out of our way. It's kind of the feeling to a certain degree, I say, everywhere else in our society, fourth quarter matters. In football, when it comes to the fourth quarter, we hold up our hands, we're like, fourth quarter, suck it up and do better in school. When you get to a fourth quarter and you're going, man, I got to get my grades together, it's fourth quarter, it matters. Well, where do we start to think fourth quarter in life doesn't matter? And so what we do with home teams is that we bring that back. It's a family unit. You bring them back into the family and the caregivers, even caregivers. It sounds like a big burden in our society, but when caregiving is shared within a family, in the community, it's actually like fusion. It creates energy. The family comes together and works together and helps each other. So we really make home teams. A big part of how people get better in with your individual struggles is that it's not an individual sport, work together. And so we create these teams. And that software does a really neat job of doing that.

So interesting. Yeah. So out of all the things that you were doing, because you had a lot of things going on, I mean, and some got really, really severe. I mean, the hallucinations and the depression, that's pretty devastating. So when did the what start to make a big difference for you?

I had to back down to a very, very simple life. And as we teach people this all the time, when you're really sick, you know the old saying that you're going to use part of your resources and part of your time now, to get well or later, you're going to use all your resources and all of your time to try to get back to being well. Right. You need to focus down and take it serious.

Such a wise words.

Yeah, it sounds crazy to people, but. But you have to take it serious. What I mean by that is that you're. You've got to become the quarterback of your own health. No longer do you get to walk into a doctor and say, okay, doctor, what am I going to do? And he says, well, take this. Okay, great. No, that's not the way it works. And, and, and frankly, it has a lot to do with faith. Whether you like it or not, it really has a lot to do with faith. You have to start to believe that you can get well. And faith is an interesting thing. It's like, you know, if I go into a doctor and a doctor says, steve, you have cancer and we think you're going to die, your first response is, I knew it. I knew it. I was never meant to be successful. I knew everything was going to you. I remember my fourth grade teacher said I was a loser. She was right. You know, everything negative will start going in your mind if you go into a doctor and he says, steve, you have cancer, but I think you can beat this. You don't go, I knew it. I knew I could beat it. No, you know what you do? You go, do you really think I got a chance? Your whole system changes the faith almost, that you want to believe what this doctor says and you hope he has enough information to convince you and that he has enough personality to convince you. And I'm. And my thing was, time out. Don't put that on the doctor. You're the quarterback of your own life. You need to look at your life and say, I'm going to be in charge of my health. The doctor is a mentor, he's a coach. He's this incredible knowledge that you can access, but he's not in control of your life. You are. When you come back to that and you break down to simple start is to start with, with faith and with belief. And when you break down to that, for me, you know, I got, of course, I get radical on everything. So I, I got down. I said, okay. I got rid of everything I had. I had four pairs of pants, five shirts, a coffee cup. Still have it, by the way. I had very simple things. And I started at that time. I couldn't remember anything. So I put tags. I put a thing that said phone, wallet, where everything would go in my little Trailer. I got a little trailer, by the way, to do this. And I got everything organized, very simple. And I started, I get up in the morning, I'd start with my grateful walk of prayer. And at the time, that was about 30 seconds, by the way, I was grateful for nothing. I would start and I'd walk outside. Thank you for my dog. The blue sky, as it started going, as I started taking that kind of walk of faith, as I started going, all of a sudden it wasn't just thankful for my dog. It was like, that dog saved my life. That dog did this. So you start developing the ability to be thankful. But anyway, started with that and then I started with, with cold water plunges. I started with grounding all these very simple, I call them the, the seven essentials of life. You know, breathing techniques and the different things like that. Then you start working in the modalities and of course the nutritional parts and things like that. And then I started searching and, you know, finding modalities and some of the things that you, you talk about. I've, I've, you know, I've done cerebral ice and d. I still do those, those. I, Some of the different peptides that you talk about have been game changers for me. But I would try these things and I would, I would go find, I'd locate where they were and what they, you know, and you probably remember just even a few years ago, I get cerebral ice and it was like hard to get it out of Austria. And it was, everyone was like, what are you doing? But I'd try these things. I would try these things, not in a dangerous way. I'd do all my research and say, is this going to do me any harm? No, it's not. Then I'm going to try and see if it helps me. So I would try these different things and I would start to put together my own little scenario and then start building. And I also have a lot of things that I've kind of come up with. I, I do what I call a brain hit, which is when I do my cold, I don't do a cold water plunge. I do a cold water workout. But while you're doing it, you do thought games. You know, you'll be counting backwards from 100. Some of the things that neurologist does, you'll different games that you played to challenge your brain while you're exercising. Because I had read at MIT where she found that amyloid plaque receded during exercise and like it's a transient event, comes back. But during that time period I was like, that's when you should be thinking. So when I go for my runs, I'm thinking, I'm playing brain games. They call them brain hits. So I started developing some of my own systems that kind of worked into it. Nothing that I ever came up with, I always get it from somebody. But I brought it all together as best I could. So it started very simple. Start building this program and then. And incrementally expecting to get better. One of the things I say, at our clinic, we don't just stick somebody in a hyperbaric chamber. We. We walk over and say, okay, you're going to do the hyperbaric chamber. That's going to press more oxygen into your body. You're going to. And you start explaining why it's going to make them better. Within two weeks, the client, you'll say, why are you getting in the hyperbaric chamber? They say, well, because it's going to. You see what I'm saying? It's like they start to expect what the hyperbaric chamber is going to do for them. That's a whole different than a doctor saying, here's a pill, take it. Well, I want to know what these things are doing and why. Inspecting them to get better so we have a full program. And again, those things are very, very effective whether you're at our clinic or not. Almost anything that we do here, you can do it in your home, wherever you are.

When people are dealing with a lot of health issues that can easily bleed into emotional issues or some people just struggle with emotional challenges. What's your advice? I mean, have been someone who's gone through to the point where you were thinking about giving up on life entirely, Right? That's a desperate place.

It's a desperate place. And it's a. You know, I have clients all the time like that. I have. I have a tattoo right here from one of my football player friends who committed suicide with me on the phone. So I don't know that I've been there. And I understand. I remember where he was. I understand. And it's interesting. I tell people, I don't even know if any psychiatrists that you're a psychiatrist. So I guess I'll find out, right?

You're talking one.

I talk to people. I have a guy who's one of our coaches who had attempted suicide. And my thing to him was like, okay, you've been there. That's always an option, but how about giving us a shot? You're no hurry. What's the hurry? What's the hurry. What if you tried to give a hundred days of giving your best effort? What if you pretended to try to get better? It's funny. Like, oh, maybe I could try. So my thing is, yes, I've been there. I've been in that feeling, in this horrible thing. But why not give it a try? What if. And when you start to get into the what ifs and why the people, why are you still on this earth? I have the same thing with terminal patients. I have one of the most. I had one of the most beautiful terminal patients. She had a few weeks to live. She said, what do I do? And I said, well, why are you on this earth? And she's like, well, what do you mean by that? You're still here. What are you here for? And she started talking pretty soon, as, you know, well, my grandkid, you know, I want to see me and start talking about these different people in her life. So let's live today. What if you live today? This one very day. You live this day. You watch it become another day and another day and another day. And pretty soon she. She ended up living about six years after, or five years, I think, after being in. In ICU at the time. She played in the state softball championship the last week before she died.

Wow.

She lived, right. But when you start taking it day by day and you. And that's what I tell people when they're. When they're really down. Like, that is, what if. What if there's a reason you're still here and start looking for those reasons, and, you know, you start looking in and it doesn't have to be like, well, I'm going to change the world, you know, like, maybe I would say, because I get all fired up, but what if it's like, I'm going to be that one person and I start seeing this joy, like I'd be at Walmart. And also some lady drops her stuff all over, and I'm the one person goes over and helps her pick that up. And I walk away. And I'd say, thank you, Lord. I got to be there for this lady today. This day, that one thing, right? And then the next day, what is the thing that I'm going to be here for today? And when you start taking it day by day and you start processing life in this presence, you find yourself. You find things changing. And, you know, again, you start, I like to say, waypoints, because I love the mountains. Of course, I'm always in the mountains. And. And when you're up climbing the mountains, you're walking a trail lots of times you go down and up and around and stuff, but every once in these spots and you look over, you go, oh, I came from down over there and I'm going up there, right? When you start looking at life like that, where you're walking and you realize you're on a path and the path is for a reason, you're on this earth for a reason. This day, not you know, I'm going to change the world, but this very day you start seeing these waypoints, you start seeing this path. So that's what to me, I don't really make a big difference between emotional and physical. I both know how involved physical is in emotional and vice versa, how much emotion affects you physically. So to me they're the same battle, if you will. But you have to break it down to a very, very simple process. And look at why am I here today. And when they start doing that, you watch people's lives change.

Wow, that's so powerful and so easy to implement, right? So you refocus from your ruminations, from your self pity and from your frustration and you focus it back on the reason why you're here today. So that's a very, just, very tangible way of, of, of actually rewiring your brain, right?

Yeah, you can out of the jail is what I say. It's like, you know, you, whether a person, I and I deal with people that are in jail, but whether you're in an 8 by 8 jail or 8 by 8 inch jail in your brain, it's no different. And the fact is, is that so many people like myself, I lived a miserable life. I had hurt a lot of people, I had done a lot of things that I'm not proud of. But what are you going to do now? What are you going to do now? Are you going to sit in the corner and cry like a baby or are you going to get up and fight? And that's the difference, right? When you decide to break out of jail is when you decide to fight. It's like I can't change everything, but I can change what I do today. And when you start that process, I don't care if a person, like I said, I deal with people in jail. I deal with people in different situations. And you know, I have one guy, he said, well, you understand Steve, once a felon, always a felon. And I was in your mind, you've. And it doesn't matter what other people think, you got to break out of that cell in your mind. And once you do, your whole new life starts and there's going to be a reason why you're going to be here today. And when he starts fighting that, all of a sudden he has a life to go forward with. And, and frankly, I'll tell you the most powerful thing, and we're actually doing a research with the University of California, San Diego right now for this, which is you want to get healthy, start caring about other people, live life with purpose, on purpose. Does that make sense? Live life with purpose, on purpose. But you start to realize, I'm here for other people. Who is it today? I'm going to start caring for someone else. All of a sudden it's your grandma, all of a sudden it's a neighbor lady. Want to see your health change? You want yourself, you got you feeling sorry for yourself because you have cancer. Feel like you sorry yourself because you had this disease, that disease. You want to get healthier, start caring for other people. And I honestly believe that that is the truth, is that caring for other people is the healthiest thing you can do. You want your protocol to get better, find people to care for. And it really works.

Yeah. Yeah. Actually my ex husband is a, an extraordinary artist, but he suffered from epilepsy. And one thing he had told me and a lot of other people who are seeking help and relief because there's a lot of sudden deaths from epilepsy. So people, you know, people, a lot of people die, you know, young. So a lot of people are pitying themselves that they feel they can't do a whole lot. And one thing I remember he always said was the best way to help yourself is by helping others. That's. Yeah, it's almost like a trick. Yeah. If you want to, you know, try that trick, Give it a try. Yeah.

And actually make it a plan. Not just a once time, make it a plan to make those changes. And you have to change. You know, one of the things that I believe a 7 year old has the ability to imagine anything. You can sit here and say, okay, this desk over here is a jet fighter. And that seven year old's like, wow. He starts seeing this jet fighter that he wants to fly around the country in. Right. He can see that he starts to develop in his mind. I take a 70 year old and you say this desk is a jet fighter. And they're like, no, it's not, it's a desk. Where does that come from? It actually comes from this development of like, yes, we have all these years of going on, but we start to become cynics. We don't realize that imagination is seeing images. It's developing what isn't there and making it become there. Right. It's a whole different process a little kid goes through. Yet at the same time, if I took that 70 year old and let's say right now on the top of the building, somebody, the natural gas pipe is broken. I said, we got to go up there and fix the natural gas pipe. We ran up there and at that time we got up there on the, on the roof and we started looking around. Our brains are going 90 miles an hour and we're thinking about things neither one of us would know anything about natural gas. We're trying to figure out how to fix this. In neurogenesis or neuroplasticity starts to happen at that point. You're starting to try to learn. You're forced to learn. Because I don't have time to be a cynic. I don't have time to say, well, I don't know anything about that. I don't understand that, you know, from past experiences, I don't understand that. I'm not very good with mechanical things. You don't have a chance. You've got to get after that and fix it right now. Right. That kind of urgency of learning and growing and of not looking at things from the past. It's like Bruce Lee says to. To learn, you have to empty your cup entirely, right? You can't be half full because you can only learn half as much when it's half full. That's what I'm talking about, empty your cup. When you actually get to a point, when you start looking at how you're going to get better by believing you can get better and having this childish imagination of what you can do and how you can do it, things start to change. You can start to get your brain to improve and your scores and things can go up and your ability to go up. So to me, the biggest challenge of healing the brain is getting past that cynicism.

I see. Can you give me one example of an extraordinary recovery of people who have gone through Bray 100?

Yeah. I'll tell you, we have lots of heroes that I like to talk about, but one that I love the most is a guy named Roman. He, he had. He's a young athlete, a decathlete, and he basically fell over dead. He was, he was out. He was out working out. He had a cardiac event where for whatever reason, and, and so his heart stopped beating and it didn't beat for like, I think close to four Minutes, at least three minutes before a doctor happened to see him, was at the track and ran over, started CPR.

Wow.

BARTING for like 30 minutes before they, they. They got it going again. But anyway, when he came to us, and you wouldn't understand this, because you'd understand better than I do, but he came to us in month eight, which they usually say their recovery. Most of us recovered in the first six months. And at the time, his arm wasn't functioning. He couldn't really walk. He couldn't talk. His concentration level is about 10 seconds. Anything he talked to him about, he didn't even know where he was at 10 seconds later.

Wow.

And he started from scratch. And. But he wanted to fight. And I also say about home teams, the team sport is that his mom and dad wanted to fight, and his mom and dad were willing to fight with him. And, you know, Roman now runs about five miles a day. It's so, so beautiful. He'll. I mean, he was in there and working out just the other day, and I. And I said, talk to him. He said, steve, I still don't really remember high school that, that well. I said, roman, dude, you're talking. He doesn't even remember when he couldn't talk. He doesn't remember those things. But he. You know, I ran this 350 mile. I call him Misogi. This thing that I do, we do as far as the brave 100, but I did my 350 miles. He ran the last couple miles with me. It was so beautiful to sit there and be with him and watch this young man. Now he's probably 24, 25, but watching Dreams come back in his life. But it was because he fought, and he went way past what anybody would ever thought he could do to. To regain its health. So I'd say, so what did you.

What did you do? What. What did the program have him do? So first started with 100, right? What. What did he go through?

We did a. We have a kind of a base program that I would do for that to try to get oxygen back in the brain. Right. So one of the things that I realized back when I was starting was I read this research about hyperbaric chamber and. And the research on the hyperbaric chamber. What was interesting was in his notes, in the research, someone asked why he thought it was effective. And he talked about the intermittent hypoxic event. And I was like, wait, what? And it kind of got me thinking, and I'd found another modality, which is a really nice modality. Called Live O2. And we started realizing that hyperbaric was great. But as you probably know, the protocols for hyperbarics are usually 50, 60 sessions. It's very expensive. We have arts, very, very inexpensive, but it's still expensive. 50, 60 sessions. And the reason why my opinion is because you're forcing oxygen in the brain. Oxygen is a basal constrictor. So you're kind of fighting your own gains. You're trying to get oxygen in the brain, but you're also causing constriction. So we mix hyperbaric chamber with Livo 2. Liveo 2 is like altitude training, if you will. You, we take them up. I like to tell them because again, you gotta remember my imagination. I want to get them imagining. So I take them up on top of Mount Rainier. So what we do is we, you, you flip a switch and now the oxygen level is about at 13, 14,000ft. And. And then you're getting a lot of CO2, which is a vasodilator, right? So you start in those, get those little capillaries to open up and get big. And then you flip a switch and you push a bunch of oxygen into them and you flip it back and forth as contrast there. Very, very effective. So we do hyperbaric chamber with, with Roman, we do the liveo 2. We also have a, a frequency machine that actually Carl Catal developed that. We, we put them on. It's called Vibrogenics, which is a powerful machine. And what I like to say is like we, we. We get the, we do that first, by the way. And we, we get their neur using the sound waves. We put them in the hyperbaric chamber. We try to get force oxygen in there. Put them in limo too. We make sure oxygen is getting in there. Transcranial photobiomodulation with roman, we do 40 hertz, I'd say 10 and 6, I think are the three frequencies we use for him. And we did that by doing a QEEG on him to find out where his. So we do using.

We're using laser light or led.

It's a led. Yeah.

Okay.

And then, and then from there we do brain hit, which is he works out. And, and we, and we're working on his mental process while he's really believe. Resistance training with brain hit is very effective. Do cold and hot therapy. Cold therapy. We, we don't just cold plunge. We, we have a kind of a really neat system I'll tell you about someday. But it's basically you're kind of working out and moving it. If you wanted to find the research that I found on it, it was about cold water swimming and actually getting the movement while you're getting down to 34, 36 degree water. It's really cold. We get a lot more BDNF. We get all the things that happen with that. So it's a whole system. And I like to say in the two hours you're at our clinic is not what you get. Well, it's the other 22 hours. The other 22 hours we're, you know, nutritionally, the morning stuff that I was talking about earlier, that we do, we just have a whole program all the way up to night. So it's a. It's a full system, but people get better and it's. And it's doable. It's not. It sounds so much what I'm telling you, but in reality, like I said, during that 100 days, most of those things just become part of your life. It's just a new health process you're doing in your life.

Yeah, I love it. Fantastic. So if people want to come visit you, how do they get to you?

I think you could go to Bray100 on Instagram. I'm not a social media guy, but yes, I think that there. Then there's Bray100.com those are places that you can probably find out more information about work with us here or how we can.

Era100.com yeah. Wonderful. Thank you so much. Thank you for your tenacity and your willingness to. To do the work, because really it comes to that will to live and to get better and, and the discipline to actually do it. So it sounds easy, but. But I love the fact that you're creating something that's. If you people can just give you 100 days. Right. That's the kind of change you can ship. So I think it's. It's more manageable. Like you give them this, you know, something tangible, something that they can hold on to, only it's not their whole life. Right. Just give you 100 days. I love that. And then see what it can do for. For themselves. Yeah. So thank you for developing that and for providing and, you know, I'm sure it's an incredible facility. It sounds gigantic and with all these disciplines, so really wonderful. Thank you for bringing that to the world and I'm sure for having helped so many. So thank you, Steve, and look forward to hearing more success stories from you.

All right, thank you very much. Joy.

Thank you for listening to this episode. Hope you enjoyed the content and if so, please rate and follow this podcast to learn about everything I do, including my memoir are Tiger of Beijing. You can go to www.drjoykong.com and if you'd like to reach me, simply send in a contact form. You can also subscribe to my YouTube channel, JoyKong MD. I'll see you next time.