Julie Chenell names the three things that stop most founders from launching: unclear offer positioning, technical setup headaches, and the grind of creating content across social channels. She calls it the trifecta of doom.
I've coined the phrase trifecta of doom as a way to describe the 3 primary reasons why people don't get their businesses and offers off the ground. It is a trifecta because there are 3 things that really trip people up. The first is the offer position. People often know what they want to sell, but it's like, what do I price it? Is it a course? Is it a membership? Right? It's the positioning of it that stops them. The second thing is tech. Tech absolutely trips people up. Domains, DNS, where, what tools do I buy? Software? How do I design? All of that stuff. The third thing that trips them up is the social performance, right? Having to get out there, having to create social content on multiple channels. When you put these three things together, offer positioning, tech, and social performance, that is the trifecta of doom. That is why people get stopped more than anything else. Need a coach. That is usually what will unstick you.
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