Same Strategy, Different Problem: The Pattern Behind My Niche Series

Welcome to Million Dollar Grit, the podcast that dives deep into the world of entrepreneurship, where tenacity meets strategy and dreams meet reality. My name is Julie, and I explore the raw, often overlooked truths of what it takes to succeed in business and in life. It's not just about the glossy success stories. It's about the grit it takes to get there. Hey, everyone. Welcome back to Million Dollar Grit. My name is Julie, and today I'm talking about starting businesses in non-make money online niches. I stumbled upon a series idea kind of accidentally on Instagram last week when I said, hey, I know there's a lot of talk right now about the content creation niche and the make money online niche, but hey, I would love to talk about businesses that are not make money online that you could get to $300K to $500K within a year or two. And did that pop off? Holy cow. I asked a bunch of people, or I asked the internet for niches to try, and I got so many responses. So thank you, thank you. And I started doing individual reels about niches. So I have already done pregnancy and birth niche. I've done women in perimenopause niche, and then I did women in leadership niche this morning. And I'm just going to keep doing this series because every single time I do one, people are like, well, can you show me for this? Can you show me for that? And what's really interesting is that So much of what I do when I'm preparing to build these reels is narrow down the niche because people don't understand that trying to do women in leadership or perimenopause or even pregnancy and birth, those are all way too large. And I think that's the big aha that's coming off of this series is like, wow, I never thought about it that way. I thought I was already niched down and I'm like, no, you're not. Even if that's your market, the actual offer that you take to the market needs to be hyper-specific. And this is why when I'm teaching clients or students or anybody about launching their first offer, I always say, start with the problem, start with the problem. Because once you identify a real painful specific problem, you have a specific solution and that becomes your offer. And the easiest way to build a multi-six-figure business and establish yourself as authority, as an is to focus on one core offer and get it out there as fast as humanly possible. What people are going to start to realize as I do these reels over and over and over again, that what is changing is really how I'm thinking about the problem. I'm reusing a lot of the same strategy. It just changes with the niche. For example, In the perimenopause reel I did, I talked about the importance of a free webinar to an apply now to a $3,000 program. That free webinar to apply now to a $3,000 program, you could swap so many niches and do the exact same strategy. It all just comes down to what is the problem and what is the solution? And then today I did women in leadership, and I did a paid workshop. Into a backend offer that was high ticket. That's a little bit different. So what I thought I would do today, because I'm just going to keep doing these reels, is actually talk about the underlying strategy that I am picking so that you can start to see the pattern. I wrote, it was an email about a month ago. And so apologies if you've already read it, but these are the strategies that I reuse over and over and over again. And one of the reasons why Reusing the strategy makes sense is because when you're trying to troubleshoot something that isn't working, it's important to eliminate as many of the variables as possible so you can figure out what variable is wrong. And if you use a tried and true strategy, if you use a tried and true choreography, and you use all of this stuff that has been proven to work again and again and again, and then yours doesn't work, At least we can say, well, we know it's not the choreography and we know it's not the strategy. It must be something with the offer. But if you are trying a new offer and a new strategy and new tactics, like, we are just flying blind. Like, we do not know what is causing the problem. And that is why I like to reuse strategies that I know work, because then I can at least eliminate that as one of the reasons why maybe you're not getting the sales that you want. So here are the strategies. I'm going to go through them really quickly. The first is the high-ticket asynchronous coaching. I love this model. This is what Scalable Coach Method is based on. I like it because you can actually then scale the one-to-one coaching, which is typically easier to sell than group programs. And you can use a webinar and you can use an apply now, and you can use the other free webinar or a paid webinar, either one. The second strategy that I use over and over and over again is a weekly live webinar to some sort of course or program or software that is between $500 and $2,000. This is one model that I teach that I would say probably 40 to 50% of my clients are using. You do a webinar every Monday or Tuesday, you sell something between $500 and $2,000, you get sales, and then yeah, maybe they go into a backend offer later, but you're trying to make that offer profitable on its own. A modification of that strategy is an on-demand version. This is much, much harder to do. I do have a few people that are doing it. I have someone in chair upholstery, in piano playing. I have someone in fitness coaching. They are doing on-demand webinars, but just so you know, the live webinar works better typically, but there are reasons why an on-demand webinar would work. Another strategy I do a lot is live launching. This works really well for something brand new, if you already have a large audience, something that's in a price point that is like not quite expensive enough for a webinar, but not inexpensive enough to be sort of an impulse buy. I use that strategy a lot. Of course, that strategy I tend to use as a money amplifier rather than the permanent strategy because it's hard to live on launches. It's like a lot of feast and famine. Another strategy I do over and over and over again is the paid monthly or bimonthly or biweekly monthly workshop that goes to a high-ticket program. And these are the strategies that I run over and over and over again. And there are a couple other ones. I've got some low-ticket strategies. I have a couple clients that do summits and challenges and things like that. But by using these tried and true methodologies, I am able to confidently tell a client, this strategy works. It works in lots of different niches. Here's how we do it. Now, the execution of that strategy is a whole nother story. I could tell someone, hey, the free webinar to a $500 course works amazingly well. And then I can give them every single thing to put on the slides in the funnel. And then I can look at it and go, No, you didn't understand the assignment. And that happens a lot. And if you're doing this and you're trying to do it on your own and you don't have a coach and you've tried it, even maybe you've purchased a course from me or someone else and you've tried their specific tactic and it's still not working, don't assume it's the tactic. It's probably the execution of the tactic. And the best example I can give is that I've started coloring the Kokowayo coloring craze on TikTok. I know I'm probably like 3 years late on this, but I watch these TikToks of these artists that are coloring, and I am like, oh, and I can see what they're doing. I can see the shading. I can see— I'm like, oh, oh, that's so easy. I see just dark orange and then medium orange and then light orange, and then, you know, blending. And then I go to do it, and I'm like, it doesn't look like what they did. This is the same when you watch those cookie decorating, uh, tutorials on Reels, like at Christmas time, I'm like, oh yeah, I could do that. And then I try. Even if you know what to do, even if you understand the steps of doing it, actually executing it well, as well as needs to be executed, is a whole different ballgame. So I give that as sort of a disclaimer that you may have the right strategy, you may have the right tactic, you may know exactly what to do, but you can't quite replicate the result because there is that practice, that skill that happens when you just do something over and over and over again. And you get so much better at it. Anyway, all of these strategies, whether it's high-ticket asynchronous coaching, a weekly webinar, an on-demand webinar, live launching, or paid workshops, all of these strategies can be interchanged. However, there are sometimes when certain strategies work better for than others. For example, in my reel this morning, I was talking about women in leadership and I chose a paid workshop model. The reason why is because what I'm selling on the back end is $20,000 to $25,000, and I would rather a very, very small room of high-quality leads— in fact, they're the highest-quality leads you can get because they've actually become buyers— to sit in that room versus in the perimenopause example that I gave the day earlier, I talked about a free webinar, and that's because I know there are a lot of people in this, you know, phase of life, that the market is large, that The backend product is not quite as expensive, so I need a little bit more volume, which means the audience size in the room needs to be bigger. That's why I chose a free webinar. That would be an example of choosing the right strategy based on the audience that you have. Women in leadership who are in corporate are probably going to take more seriously a $97 paid workshop than, for example, people who are sitting down to a free webinar. Another reason I might do it is because if I decided that I wanted to run LinkedIn ads, LinkedIn ads are incredibly expensive comparatively to Meta, and it would be much better to have a workshop funnel that has an order bump and an OTO that could potentially help me pay for the ads than, you know, the free webinar on Meta. And those are some of the reasons that I choose what I choose. For live launching as a strategy, when you have a really large audience and you have a program that's going to be $400 or less and you've never put it out there before, live launch just makes the most sense. If you have a super teeny, teeny, tiny audience and you're launching something for the first time, you can still live launch, but you just have to downgrade your expectations. And the goal is to get 4 to 10 students in a room to build out the program. In that case, the live launching model is still the same model, whether you have a big audience or a small, but the expectations are way different. In terms of choosing a weekly live webinar versus an on-demand webinar, some of the things I think are, I don't like to do an on-demand webinar until you've done the weekly webinar for at least a year. And we know that that presentation converts. You've been able to see people in the chat. You understand what's going on. An on-demand webinar can work really well if you have an apply now. The reason why is because in weekly live webinars, when you do an apply now, it can be kind of awkward if you're not telling the price, because the very first thing people ask in the chat is, what does it cost? An on-demand webinar kind of eliminates that because you're not live, and so you don't say the price and you get them to apply. And that's one of the reasons why if someone says, yeah, I don't want to say the price on the webinar, I just want to deal with the price on the call, whether it's because they have different price points or they're testing out price points, then sometimes an apply now on an on-demand webinar works a little bit better because it doesn't have that awkwardness. Those are some things that, like those nuances that I make a decision. And in terms of the asynchronous coaching, this isn't really a strategy per se, like a funnel strategy, because you can sell high-ticket asynchronous coaching off of a webinar, off of a paid workshop. You know, you could even sell it in a launch if you wanted to. It's the reason why I like it as a strategy is because I think a lot of coaches, when they want to scale, they go right into group programs, and group programs are harder to sell than unlimited one-to-one coaching. That is way easier to sell. And from a buyer standpoint and from a selling standpoint, I just think it's an easier strategy, which is why I push it so hard. Anyway, that's just some of the behind the scenes of that series. I really am glad you guys are liking it. I'm going to keep doing it as long as you keep giving me ideas. You will start to see the same strategies over and over and over again, but the most important part is what I'm doing at the very beginning of those reels where I'm trying to narrow down the problem. And that is where people really, really mess up, and that is the thing that is most important. If you want to work on your offer and your problem, I do recommend that you go to offerbrand.com. It's, I think it's $297. I can't remember, maybe $247. It is the program that I use with all of my clients when they're trying to figure out an offer. It's a really good course. Highly recommend that you go to offerbrand.com. All right, guys, chat soon. And there you have it, folks, another dose of Million Dollar Grit. I hope today's episode has left you feeling inspired, equipped, and ready to face your own entrepreneurial journey with resolve. Remember, until next time, embrace the struggle, harness your grit, and keep pushing forward. You're stronger than any challenge you face. I'm Julie, and this has been Million Dollar Grit.