Julie Chenell argues that generic, factual content has become worthless because AI can reproduce it instantly. Real value comes from proprietary work only you can do: her 3,784 business audits give her insights competitors can't copy. If your content isn't unique, it's already replaceable.
Chapters
True content is no longer valuable. It's everywhere. AI can produce true content. True content is a commodity. I saw this slide on X a few months ago, and they were talking about the difference between commodity content and non-commodity content. And if you look, commodity content is just true, like top 10 running shoes of 2026. Google it, you can ask AI, and maybe there'll be various opinions, but it's not really anything special about it. Non-commodity content, on the other hand— why this customer's shoes failed after 400 miles— this is content only you can say because you did the experiment, you did the funny thing, you did the, you know, the big build that you're now talking about on your presentation. If you are going to do a webinar, if you are going to run ads, if what you are saying can be copied and pasted on 100 million of your competitors, it's just true content. That's a commodity. You wanna focus on the thing that only you offer. For me, I've started saying, after 3,784 business audits, here's Here's what I can tell you. That is something only I can say. No other marketing or business coach can copy and paste what I've said and put it on their content. Go look at your content, your reels, your ads, your emails, your webinars, whatever it is. Is it true or is it something only you can say?
