Julie Chenell outlines four signals that make her want to invest: an existing audience, specific numbers of clients served, proof of sales without polished marketing, and high-quality transformation photos. These are her green flags for evaluating offers.
I see a lot of offers, and there are a couple of things that make me really excited when I get to know you. The first is if you have an audience. I know that they're doing something right, that people are attracted to who they are or what they say. If that is you, if you have an audience and you have not monetized it yet, I get excited just by the nature of the fact that you know how to get a group of people around you. Second thing that gets me excited is social proof. When someone says, hey, I have done I've done this thing for myself and I've done this thing for 1, 2, 3, 4, 10, 20, 30 people. Another thing that gets me excited is when the offer has sold, even though you don't really understand marketing. Maybe the name isn't quite right. Maybe you don't have a working funnel, a sales page, but it's sold. And that means that the bones of the offer, the transformation the offer provides is really solid. And it's only up from here. Another thing that like screams green flag to me is when you have really good photos. I know that sounds weird. If you have photos of the transformation, if you have photos of the product, if you have really good imagery that like I can visually see this offer and understand it quickly, that gets me excited.
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