During lockdown, the speaker built a relationship with someone on an audio app before needing to hire. When a business need finally came up, they already knew who to call. Personal frustration with their own skill gaps made delegation feel better than learning it themselves.
Chapters
most people assume that you hire somebody when you hit a point where you could no longer do everything. For me, I hired her because number one, I created relationship with her on an audio-only app during the lockdown. She was very intentional with the way that she ran her business, and she listened a lot to what I was saying on the audio-only app. The attraction happened First for me before I hired her. When the need arise, I already knew who to talk to or who to consult with or who to end up hiring. I hired her because I was frustrated. I didn't know so many things back in the days that I essentially just gave up learning in the beginning and just hired somebody to create something for me.