Many entrepreneurs believe real service means giving away expertise for free, leaving them stuck. A CEO mindset lets you serve while charging. You have to cover your own bills first to actually help others.
Chapters
Why we get stuck is because we were taught to just serve. And unfortunately, when it was taught to us, at least when it was taught to me, I felt like, okay, service, I don't need to charge. But that's not the case. When you have the CEO mindset, you could still serve. But the most important thing, you have to serve yourself. If you've got bills to pay, you have to be okay with Serving with a charge. It's okay to do that, and I know that's such a limiting belief when we feel like we should give it away for free. Trust me, I have been there. It's not about overcoming it; it's about just healing from that.