Create Buyers Before You Build

Selling before fully building, because who wants to build when nobody's buying? Remember in one of the episodes as well, I talk about creating buyers first before creating your product, because in the olden days we were taught to buy and sell. But now with online businesses and technology, you could sell and buy. And that's the concept here. Selling before fully building. Building as in bought, basically buying into the idea that this is gonna work even without selling it yet. So create your buyers first before creating your product.