Do Not Confuse Excitement With Demand

confusing excitement with demand. Do not confuse excitement with demand. Here's going to be what you look for when you test first. We get faster launches, we get better products, we get higher conversions, less wasted time, and more confidence. Because when people buy your product, it's validating, and validation gives you that boost of confidence. Now, why does this matter? Well, this is kind of like a duh question because your time is valuable, your effort is valuable, your skills are valuable, but if nobody's buying, it's worthless, right? And so you have to put worth to it first before others could put worth to it.