Kareen Mills shares how launching a podcast called Sugar Mommy Podcast without checking the trademark led to a seven-year pause. Clear your brand names legally before you go public, or a cease-and-desist could derail everything you've built.
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Do not launch a media company or any brand without clearance. And this is exactly what I did this time on Sugar Mommy Podcast and Sugar Mommy Media. Never go viral on a name you do not own. This is the flip side of visibility. If we do not do this right and we go viral and we become super visible and then we get an infringement letter, then what is the point? Because 7 years of pause when I could have continued my podcast trajectory, but it wasn't my time, and that's okay. I've prayed about it. I've accepted it. That's why I moved forward. But if you can help it, because it costs you so much, it's a lot cheaper to just spend the money if you are serious about this.