Research First, Then Create With Purpose

The shift is we're not going to create first. We're going to research first. Then we're going to let the search tell us what people are looking for. Basically what people want. Because if you can give the people what they want, the people are going to follow you. It's a byproduct of you doing your homework first before creating your content. Now, what does reverse engineering SEO mean? Finding what people are already searching for. We've already alluded to that. Understanding their language. Building content around the demand. Remember, the rule of supply and demand is still effective to this day. It's effective when you understand that rule for your business.