Systems Create Scalable Income

When we're talking about low ticket, it's volume game. It's strategic visibility game. It's putting money behind an ad game. It's a different ballgame. We leverage systems. We let the system do the work. That's the difference. We do not want to be the one to do the work. We want to leverage the system. When it comes to volume, we need to create less friction, buyer's friction, that is. And if you price it too high, then it creates buyer friction. If you price it too low, remember the dead zone, it creates dead people in your program that don't do anything. You have to price it to scale where you play into impulse buying, psychological buying. We let the systems deliver and then we detach income from hours worked like we used to be conditioned.