Kareen Mills traces the elevator pitch back to 1970s Hollywood screenwriters and argues it was never meant for networking. Instead of explaining everything, use a pitch that makes people curious enough to lean in and ask more.
Chapters
Most professionals were taught the elevator pitch, but the elevator pitch was not even designed for the everyday business networking. It came out from the most unexpected place— Hollywood— in the 1970s. Screenwriters created this tool to pitch their movie ideas to producers during short elevator rides. It worked very well When pitching movies, but it does not work when positioning professionals today. Elevator pitches promotes explanation, and explanations ends conversations. Your pitch has to create curiosity because curiosity creates the momentum that creates the lean-in effect in order for you to be chosen, and you definitely deserve to be chosen.