A strategy called the lean-in effect gets people curious about your expertise by making them ask questions, then you stop answering to push them toward a product or service. You don't need to be famous to package what you know into something sellable, especially if you've solved real problems in your own life.
Chapters
I call it the lean-in effect. You make people come to you and lean into you and ask you more follow-up questions. And then I also teach you not to answer any more questions after one. And then I teach you what the next step is. That is how you can package your wisdom, your expertise, because we think that only experts and influencers can do this and have the expertise to be creating digital products. That is the biggest lie on planet Earth. You have inventory, especially when you are a powerhouse midlife woman. We have made all the mistakes in the world. That means we've solved a lot of problems in the world. That means we have something to teach and share in our digital products. Get that out of the way. Get over that reluctance because you think that, oh my gosh, just because Kareen is just a bank VP, so she can do this. That's not true.