Vanity Metrics Don’t Build Businesses

Let me tell you what content creators do. Content creators, I used to be one where I'm just posting with really no strategy, no plan behind it, no agenda behind it outside of just my ego was the only agenda I had. So I was posting for the likes. I was posting to chase the algorithm. We're chasing what we call online the vanity metrics, which does not always translate into victory. Remember, we have to create a attention that converts to altitude, that converts to elevation. And elevation means leveling up in life, in your business. You are borrowing or renting the platforms. You're not necessarily building a real business.