Being visible and findable matters more than being brilliant. Social media is a free tool that lets you rise above the noise with a clear strategy and evergreen content, so you stop selling yourself over and over.
Chapters
Networking rewards availability, not brilliance. Here's what visibility does. It makes you findable. That's why I speak about social media so largely, because social media is such a really cool tool and it's free for everybody. Access is there for everybody. Social media gives you access with everything in terms of being visible. Yeah, there's a lot of noise, but there's a lot of ways to make sure that you rise above the noise. Again, being visible on social media strategically. You have to do it with strategy. I used to do it without strategy and it's just gonna be just like networking. It's just gonna waste time if you don't have the strategy. It removes the need to sell yourself repeatedly because of evergreen, and this is how modern business works.