Kareen MillsFounder & CEO, Friendsgiving Live® · Most Influential Filipina ’23 🏆 Founder of the World’s Largest Friendsgiving Festival for Women | Angel | Keynote | Sugar Mommy™ Media | Psalm 25:1 ✞

Why Your Brand Is an Asset

10 Feb 2026 · 1 min

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In this monologue, the speaker explains that a brand can be turned into a valuable asset through trademark registration. They share their own experience of registering three trademark classifications after a seven‑year delay that resulted in an infringement notice. The speaker advises that while early trademarking is beneficial, newcomers may wait until they are more committed, and although filing can be done personally if resources allow, they generally recommend using professional assistance to avoid errors.

Chapters

there's a lot of different classifications that you can trademark your brand. I was going to make sure that I own the brand. And so I'm here and happy to say that we trademarked 3 different classifications. I wasn't leaving any room for any errors or pitfalls because now my brand is becoming an asset. 7-year pause is what cost me that one infringement letter for not trademarking my brand right away. Do I recommend that you trademark your brand right away? Probably not right away, especially when you're dabbling. You can do this on your own too if you have the bandwidth, but I would not recommend doing it on your own.