The "100% grass-fed" label is misleading. Many animals sold as grass-fed actually live in confinement eating alfalfa pellets with artificial vitamins, not fresh diverse plants. Buy from local farmers instead and ask about the animals' actual access to natural forage.
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Even grass-fed meat can't be trusted anymore and has become a scam. 100% grass-fed meat is no longer what you think. These animals can be raised in confinement. The cows are kept in tight spaces and they're fed alfalfa pellets instead of fresh grass and still be called grass-fed. These pellets are mixed with things like stabilizers, artificial vitamins, and these make these cows seem healthier than they actually are. In this corrupt world we live in, we can't trust anything anymore, and even 100% grass-fed meat isn't what it seems. So make sure when you're looking for your beef, you're going beyond just 100% grass-fed, but you're also looking for pasture-raised and grass-finished. Buy from a local farmer if you can. Ask them if their cattle has had access to fresh, diverse foliage as opposed to pellets. Send this to a friend who thinks they're eating the real thing and let them know that there's a new scam in town.