Big Companies Will Be Able To Hack Your Dreams?

In a few months, big companies like McDonald's and Apple are going to be able to hack your dreams. Yes, you heard me right. A recent survey done by Harvard, MIT, and the University of Montreal showed that 70% of marketers plan to use a dream tech advertising technology in the very near future. 2 of the survey authors previously worked on an MIT device designed to communicate with sleeping subjects and even hack their dream. But how are they going to do all this? We all have smartphones. Some of us even have smart devices on our wrist. Some of us have whole home setups with listening capabilities like Amazon Echo or Google Nest. Technology will allow these companies to flow through all those speakers and all these devices and speak to you and market to you in your dreams. Let me know in the comments what you think about this and if you prefer to dream about McDonald's Big Macs or Quarter Pounders.