Kashif KhanLive To 120 Personalized longevity coaching direct from author and biotechnology founder Kashif Khan

High protein food has gone too far

27 Sept 2026 · 1 min

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1:15

In this YouTube commentary, Kashif Khan warns viewers about a new synthetic egg white protein ingredient called Ovapro, produced by the company Every. Every inserts the chicken gene for egg white protein into yeast, ferments it, and dries the resulting protein into a powder that behaves like egg white but never comes from a bird. The FDA has cleared the ingredient, and within the first four months of the year its orders surged 550%, leading to rollout in major retailers such as Walmart, Target, Amazon, and various bakeries. However, the brands using Ovapro remain confidential, making it hard for consumers to identify. Khan advises viewers to avoid the ingredient by purchasing whole eggs (where the ingredient list simply says "eggs") and to scrutinize protein‑fortified products for terms like "egg white protein," "egg protein," or "ovalbumin." He emphasizes the need for vigilance amid the high‑protein trend.

Chapters

After I saw what's now sitting on the shelves of Walmart and Target, I'm never looking at these high-protein foods the same way again. We all know there's a huge high-protein trend right now. Everyone's scanning the shelf for the biggest number on the front. So a company called Every just took advantage of that. They wanted a cheaper way to make egg protein without keeping a single chicken. So they took the chicken gene that makes egg white protein and put it inside yeast. Then they feed that yeast sugar in a big steel tank And the yeast starts producing egg protein on its own. A few days later, they dry it into a powder that whips and foams and cooks exactly like egg white. It is egg white protein, and it just never came from a bird. And the FDA has looked at it twice and both times waved it through. The ingredient is called Ovapro. In the first 4 months of this year, their orders jumped 550% compared to their entire previous year. It's now rolling out through Walmart, Target, Amazon, and a growing list of bakeries. And here's the worst part, the brands buying it are confidential. The company will confirm it's on the shelves. They will not tell you which products. So here's how you skip it. Buy whole eggs in a carton where the ingredient list says one word, eggs. And on anything protein fortified, scan the back for egg white protein, egg protein, ovalbumin. Make sure to follow because I post stuff like this every single day.