This Is How the Future of Our Food Supply Will Look Like!

It is very, very scary that these are the people that are innovating the future of our food supply. Take a look at this.

So we're advertising about cereal for dinner. If you think about the cost of cereal for a family versus what they might otherwise do, that's going to be much more affordable.

I'm all for innovation and marketing, but the idea of having cereal for dinner, is there the potential for that to land the wrong way?

We don't think so. In fact, it's landing really well right now, Carl. When we look at all of our data, of course, we would know that breakfast cereal is the number one choice for in-home consumption. We understand that for breakfast. It turns out that over 25% of our consumption is outside the breakfast occasion. A lot of it's at dinner and that, that occasion continues to grow as well as the snacking occasion. But cereal for dinner is something that is probably more on trend now and we would expect to continue as that consumer is under pressure.