This is a short excerpt from a YouTube interview (Kathy Caprino) on running a successful, impactful business. In this passage the respondent stresses the central importance of change management—especially during recessions or pandemics—and outlines a simple process: identify the change, analyze it, and assess the impact of making the change versus maintaining business as usual.
Chapters
Can you tell us one thing? If we really want to generate more income or higher roi, or really have more success in the market, are you seeing any overarching principles that some people are missing, particularly in times like this?
I think it's one of the most significant pieces of leadership that gets topped the least. And most people do not know how to do it. And. And when you're in a situation like this or a pandemic or anything else, if you don't know change management, you are in serious trouble. You have to know what change management is. So that's identifying it like we've been talking about recession, the economy. If you are doing business as usual, then you are not. You're not even thinking about what's going on and how your business may be affected. So you have to identify what's going on. What's the change you're going to make if there's going to be a change, Right. Then you start to analyze that. What's the impact if we make this change? What's the impact if we don't?