A Roadmap to Gaining The Prospect’s Trust with Charles Muhlbauer
17 Jan 2023 · 1 min

0:32
Short YouTube excerpt (speaker: Charles Muhlbauer) offering a concise 4-step "mini roadmap" for gaining a prospect's trust: 1) share context, 2) share insight, 3) offer a humbling disclaimer, and 4) ask an open-ended question (e.g., "to what extent"). The segment is prescriptive and aimed at sales/consultative interactions.










