A Roadmap to Gaining The Prospect’s Trust with Charles Muhlbauer
17 Jan 2023 · 1 min

0:37
Excerpt from a YouTube interview (Kevin 'KD' Dorsey hosting Charles Muhlbauer) about sales/team coaching. Muhlbauer describes coaching his team to focus on problem-framing using a specific "problem question" formula, and notes that people naturally dwell on negatives and fear of failure—so teammates often talk more about what they're afraid of than what’s working.










