Arthur Castillo argues that B2B marketers should think like salespeople. Over 60% of inbound leads never make it to a demo, and he explains why that gap exists and how to fix it.
Industry wide across B2B, we've never really seen somebody come in with more than 40% inbound conversion, meaning that when they're on your website requesting a demo or trying to speak to sales, 60% of that or more never actually gets on a demo or talks to sales. So we can get into a bunch of reasons as to why that happens, but you're absolutely right. I feel like people are not getting the most out of that and then thinking okay, how do we do our outbound where really there's so much more you can be doing in a variety of reasons for that exists that get into.
#shorts THE POWER OF RECOGNITION: How Do You Empower People with Zoe Hartsfield
