A short excerpt from a YouTube conversation about prospecting best practices. The speaker emphasizes deep research into prospects (LinkedIn profiles, posts, communities, newsletters, media and even TV shows) and tailoring outreach tone based on industry and geographic norms (for example, West Coast vs New York).
Get on LinkedIn. Look at all, look at everything that they're doing. Look at what they're posting. I think that there's the voice of what they say, how they speak. I think that's really popular. I think if you get on some of the communities, figure out what communities they're involved in, newsletters that they're reading. It can be even TV shows and things that they, that they like. Is, does the industry, does everybody tend to be in a specific part of the world or part of the country? Hey, everybody's in Chicago or everybody's in LA or on the coast. Like, what does that mean? That's a different type of tone that you speak with somebody kind of on the California coast than if you speak to somebody in New York. And so I think that the more that you dive into that, I think is really important.
#shorts THE POWER OF RECOGNITION: How Do You Empower People with Zoe Hartsfield
