What conservative ROI example does the speaker give?

Name: Champion Selling: Provide Resources to Communicate ROI with Ryan Frampton
Uploaded: 2023-03-08T09:57:23+00:00
Duration: 35 s
Channel: Kevin "KD" Dorsey
Description: Excerpt from a YouTube coaching session titled 'Champion Selling: Provide Resources to Communicate ROI with Ryan Frampton' (uploaded by Kevin "KD"…

Kevin "KD" DorseyFounder of Sales Leadership Accelerator - The #1 Sales Leadership Coaching Program to Transform your Org and your Life

Champion Selling: Provide Resources to Communicate ROI with Ryan Frampton

8 Mar 2023 · 1 min

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Excerpt from a YouTube coaching session titled 'Champion Selling: Provide Resources to Communicate ROI with Ryan Frampton' (uploaded by Kevin "KD" Dorsey). Ryan Frampton advises sellers to build ROI around the worst-case scenario buyers will accept rather than optimistic best-case projections; he illustrates this with a conservative example of "one additional booked meeting per rep per quarter" when using video.

Questions this video answers

Claiming at least one additional booked meeting per rep per quarter if reps used video.

Chapters

When you're building roi, you have to build ROI around the worst case scenario you can agree to, not the best case scenario. And reps always do the best case scenario. You're going to see a 1300% ROI on our product if you just double your pipeline and increase your show rate. And like, no one believes that. Versus like do you think maybe you'll book at least one more meeting per rep per quarter if they were doing video or however you phrase it, it's the worst case. Like one one per still covers.