Kevin "KD" DorseyFounder of Sales Leadership Accelerator - The #1 Sales Leadership Coaching Program to Transform your Org and your Life

Change the Social Paradigm as a Seller with Belal Batrawy

Name: Change the Social Paradigm as a Seller with Belal Batrawy
Uploaded: 2022-11-23T15:00:23+00:00
Duration: 47 s
Channel: Kevin "KD" Dorsey
Description: This content was created by Kevin "KD" Dorsey. This content was uploaded by Kevin "KD" Dorsey. This is a YouTube video titled "Change the Social Paradigm…

23 Nov 2022 · 1 min

Watch on YouTube

0:47

This content was created by Kevin "KD" Dorsey. This content was uploaded by Kevin "KD" Dorsey. This is a YouTube video titled "Change the Social Paradigm as a Seller with Belal Batrawy" (created 2022-11-23). The excerpt is a spoken segment by Belal Batrawy describing a sales-training concept: sellers should shift the social paradigm to a more favorable role (e.g., teacher/student, advisor/advisee). He illustrates with an anecdote about M.J. Hoffman advising sellers to accept a offered drink to create a host/guest dynamic and influence the interaction.

Chapters

So your role as a seller is to change the social paradigm to something that is more favorable. Like, for example, the paradigm of teacher and student or advisor and advisee or counselor and the one seeking counsel. Right. You can manipulate. I'll give you an example of how M.J. hoffman used to teach this. He used to tell us we were outside sellers at the time. He used to tell us when you go into somebody's office and they offer you a drink of water, you always say yes. He's like, I don't care if you drink a bucket of water. You say yes. Because the act of them getting up and getting you a drink and coming back is the act of what a host and a guest. You're changing the social paradigm.