Cold Call Science: Metrics and Trends to Book More Meetings with Colin Specter
3 Nov 2022 · 1 min

0:45
Excerpt from a sales presentation (YouTube) where the speaker attributes call reluctance to lack of practice and emphasizes role-play and high-volume repetition. The speaker recommends using conversation technology (Aurum) or structured role-play ("batting cages") to rehearse calls and advises moving immediately to the next call after completing one.










