This YouTube interview segment (uploaded by Kevin "KD" Dorsey) features Tara Horstmeyer giving practical advice on social media content strategy: prioritize audience-centered content, establish a sustainable posting routine, and be consistent—recommended minimum of three posts per week when starting so followers learn to expect your presence.
Strategize it, but it's not hard to do once you start getting in. And this is what people always are like, basically come to me like, help, what do I do? How much do I post? So I am such a fan. I am so anti. You've got to post every day. You have to do this. You have to do it. Yes, you've got to build muscle. You need to be in front of people, but you have got to find something that sustainably works for you or find someone who can help you sustainably do something that works for you at a minimum, three times a week. I mean, at a minimum. Especially when you're starting out, when you're, you know, farther along in advance, you. You have some ability to kind of come and go as you please. But when you're starting to build a voice, you have got to be consistent. I always like my biggest tip post. At the same time, people know and our brains are wired to not be confused, basically. So when we can expect something and when we know I'm going to see someone around sometimes.
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