Belal Batrawy explains why defining buyer-journey stages matters for sales. If prospects in your CRM don't know you, your company, or what you sell, they're in the unaware stage. Getting these definitions right changes how you actually sell.
And sometimes you'll see sales leaders use these words like synonyms. You know, they swap them in and out. They're not. They're totally not. Okay. Be really clear on how you define the stages of the buyer's journey, because that dictates how you sell. So let me give you an example, what I mean by this. All right? People who say unaware are basically just prospects, right? People in this stage right here we're talking about, these are leads that sit in your CRM that you've decided to try to approach and send them some sort of message. They're unaware, either of you, of your company, of your offering, or all three combined. Different states of unaware. But it's one of those three. Okay, so that's a prospect.
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