Developing a Mindset of Losing Less with Belal Batrawy

So when I want to affect people in this part of their brain where decisions start, I'm talking about prospects. I mean, let's go back to this for a second. You don't even know I exist. Or maybe you're aware that I exist, but you don't know what I do. In order for me to get you into consideration, to get you over here thinking about what I have to offer, I've got to invoke the limbic brain. I've got to get that fight, flight or freeze reaction out of you first in order to get you over here into buying mode. The problem is, most sales copy is neocortex messaging, roi, unique selling propositions, ways to save you time and money, value statements, all of these things. All of that's neocortex. That's not the limbic brain.