Brandon Lee talks to sales reps about using social media to show prospects who you are and what you know. Share real experiences and insights online so people want to meet with you.
Chapters
We have to open our digital mouth. We have to share what we know, share what we've experienced. And I don't care if you're a 3 month, 6 month SDR or BDR or your 40 year AE. We all have experience. And when we authentically share those experiences. Hey, I read this and this is what I learned. This is what I thought. What do you guys think? We're opening up those digital conversations now? Why is it so important that we share posts like that? Well, to earn the right to a meeting, our buyers, our prospects, need to be able to read and see who we are, what we think and the value we offer before they'll agree to a meeting with us.