Short excerpt from a YouTube interview ('Founder Mistakes: Know the Problem You Are Solving with Carol Malakasis') in which a speaker discusses mutual stereotypes between salespeople and engineers and stresses the importance of founders learning 'founder sales' — a repeatable process to convert prospects into paying customers so they can later hire and onboard AEs/SDRs into that process.
I think there are stereotypes around salespeople that a lot of founders have, and I think that there's stereotypes around engineers that we, as salespeople have. We see them as nerds that don't know how to talk to people. And then I need to teach them in how to get good at it and embrace it. So I think it's about understanding, if I get good at founder sales, what will this do for me? And it's not about just being a brand evangelist. It's about having a process and really learning how do I get someone that's a prospect and turn them into a paying customer. And if I master this process, then when I'm ready to hire my first AE or my SDR to help me with top of Funnel, I can plug them into that process, and they're going to use it, and everyone's going to be happy. And I don't need to figure that out.
#shorts THE POWER OF RECOGNITION: How Do You Empower People with Zoe Hartsfield
