A short excerpt of advice to founders emphasizing the need for clear, concise messaging: be able to state the problem you solve, the customer you solve it for, who else is operating in the space, and how your solution is different. The speaker argues that unclear messaging hampers outsiders (investors/customers) from understanding and engaging.
When you ask them, what problem are you solving? They can't really give you an eloquent, short and sweet answer. And then I have to go dig through the different layers and understand and listen. I'm happy to do that. That's my job. But I'm thinking, if I'm here with the best of intentions to really listen to you and understand and I'm not able to do it, how do you expect this stranger you're going to email or target on LinkedIn to understand? So, number one is the messaging and a method that I found that's simple and works well is to kind of get them thinking, what problem am I solving? Who am I solving that problem for? Who are the different players in the space already doing what I'm doing right now, and how am I different or better? And that's when they're like, okay, got it.
#shorts THE POWER OF RECOGNITION: How Do You Empower People with Zoe Hartsfield
