Kevin "KD" DorseyFounder of Sales Leadership Accelerator - The #1 Sales Leadership Coaching Program to Transform your Org and your Life

GET AN INTRODUCTION: Build Relationships and Ask for Referrals with Christoph Karger

Name: GET AN INTRODUCTION: Build Relationships and Ask for Referrals with Christoph Karger
Uploaded: 2023-03-03T12:00:22+00:00
Duration: 49 s
Channel: Kevin "KD" Dorsey
Description: This content was created by Kevin "KD" Dorsey. This content was uploaded by Kevin "KD" Dorsey. This is a YouTube video titled "GET AN INTRODUCTION: Build…

3 Mar 2023 · 1 min

Watch on YouTube

0:49

This content was created by Kevin "KD" Dorsey. This content was uploaded by Kevin "KD" Dorsey. This is a YouTube video titled "GET AN INTRODUCTION: Build Relationships and Ask for Referrals with Christoph Karger" (created 2023-03-03). The excerpt is a short dialogue between two speakers (a host and guest, likely including Christoph Karger) discussing strategies for incentivizing customer referrals—debating goodwill versus monetary rewards, the usefulness of referral shares, and offering small revenue percentages for repeated or closely collaborative introductions rather than one-off referrals.

Chapters

How do we incentivize our customers? And like, you'll see things like, oh, you know, get a hundred dollars off your next month or something like, which I have my own thoughts on. How do you think about incentivizing referrals? Or is it mostly just goodwill, Good nature? You make the ask. As long as you are providing a valuable service, I think both is totally fine.
I don't believe that someone ever made a referral because your local bank offered, I don't know, a hammer, you know, as a gift because you brought in a customer. I don't think that ever happened. But having a referral share that you give back to someone is something that I think is totally fair and can build, I mean, can even build revenue streams for some people. And so if you're willing to give back a couple of percentages of your revenue to someone who makes you a couple of intros, I wouldn't do that for someone who just does one intro. But if you work closely together and you get a couple of introductions, that's totally fine.