Grow Early Stage Startups Through Partnerships with Sean Paulseth

If it's an AE to an AE at an event or a virtual event, or maybe you saw them at a webinar, but you know they're in your space. Maybe they're selling an HR too, but it's a different element. I can then go and reach out to them and use free tools to understand, hey, these are my accounts in manufacturing. It seems like we have similar accounts. I just closed this one, but I'm looking to go this one. Maybe we can help each other. So there's ways to look at the data much faster to understand. Should I spend any time with this partner? Is there any overlap? Is the ICP similar? And then you can move from there and build out marketing campaigns. Depending on how big the startup is, there's, there's things you can do to work together successfully after you understand, are you guys moving in the same direction? Do you have the same goals? And it becomes kind of a win win process. But of course partnerships is, is much more complicated than that. There's bigger partners, smaller partners and all that, but I think looking at the data definitely helps and there's things now in this day and age that can help do that too.