Nadja Komnenic explains why defining your ideal customer profile matters for outreach. Random mass emails to the wrong people tank your response rates because your product doesn't match what they actually need.
When it comes to knowing your icp, the reason that it's important is not only that you know your value prop, you know all of the things that you want to say. It's more about how do you then do your lead generation. So when you're doing lead generation and when you're reaching out to prospects, they are the people who are right now relevant, who are right now willing to buy your product, and who are actually perfect fit for you. Because if you're sending 100 emails and you're just sending them randomly to random people, maybe in the same industry, maybe with the same title, but they're not really your icp, you will not get responses because you're not going to be relevant to them, and your product might not match their needs and their pains.
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