How to Apply Personality Science to Sales with William Ballance

Doing sales or something without having done full market research or got all the data about their idea. And you have other people who spend so much time doing the research and getting the data that they never get started. And it's really important when you're thinking about not just in sales, but in the, in the core use of the Herman Brain Dominus instrument, structuring a team, that you have someone on your team that's going to be that, that vision focused person, someone's going to be that action oriented driver getting it done. Some people will think about the people involved and someone else is really going to research the data. And so it's normally used to structure leadership teams, but we started applying that same framework on how people make their buying decisions, both in marketing and in sales.