This YouTube interview (Kevin "KD" Dorsey; guest Leslie Greenwood) excerpt focuses on community strategy, urging builders to define clear business outcomes for communities. The speaker lists community types (support, success, product, content) and notes that without explicit business outcomes (including revenue through membership), companies are unlikely to sustain a community.
The other thing to think about is the business outcomes. So people say, I want to do a community, but they don't think about what, what are the business outcomes if you're not. If you're a product community, you know, is it for support, for success, for product, for content? So there's many different types of community you want to build, or is it just you want to build revenue through membership fees? So you really have to. There's got to be a business outcome, otherwise your community won't last because your company will not continue to support it.
#shorts THE POWER OF RECOGNITION: How Do You Empower People with Zoe Hartsfield
