Excerpt from a YouTube interview (Kevin "KD" Dorsey featuring Arthur Castillo) discussing sales and marketing alignment. The speaker emphasizes the value of marketers hearing directly from customers to understand the end-to-end funnel and cautions against relying solely on sales’ secondhand feedback (the "game of telephone"), which can lead marketing to produce misaligned materials.
Yeah. For me, one of the huge benefits is like really understanding the funnel after they enter it, right. And what it really takes to get someone from, okay, there's a little bit of interest here all the way straight through their purchase, depending on the department. I find a lot of the time maybe if you're in like product marketing and you're talking to customers quite a bit, but there's not enough marketers talking to customers to really understand, right. And it's typically sales playing the game of telephone and saying, hey, this, this is what matters most. And then marketing goes off and does a white paper on that, which could be true. I think there there's really good feedback from sales, but I think there's something to be said about hearing it firsthand from the customer, understanding their other the problems that they're trying to solve or where they're trying to get to.
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