Alex Schlinsky argues that buyers want freedom but hate deciding. Tell prospects to work with you instead of asking. Show conviction in your product rather than relying on scripts or pushy tactics.
People want the freedom of choice, right? And it's really important, especially in the United States, like patriots and like the, you know, the amendments. And it's really important. Like, people want the freedom of choice. They want the right to choose. The crazy thing is, though, they don't want the burden of choice. Think about what I just said. They want freedom of choice, but not the burden of choice. They will still have freedom of choice if you tell them to work with you, because they still have the freedom to say no. But by giving them the burden of choice, you're doing them and yourself a disservice, because now you're basically asking them, hey, babe, where you want to go to dinner? And they're like, I don't know. Where do you want to go to dinner? Why don't you tell me where you want to go? So telling someone to work with you is infinitely more impactful. There's no script or method that you're supposed to do that's like some Harry Potter abracadabra magic that's going to force them to pay you on your credit card. The real thing is being convicted, like, really believing in your product.
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