Integrate Sales Metrics and Coaching for a Data-Driven Organization with Peter Kazanjy

People kind of get like wrapped around the axle like, oh, it's an art, it's an art, et cetera. You can't measure my style here. You actually can. There's quality metrics, right? Oftentimes people kind of just like more volume, more volume, more volume, more activity, et cetera. But what you want to make sure, like success in sales is all about a high quantity of high quality selling behavior. And so there's also a number of metrics that are really important in order for characterizing the level of quality of the behavior in question. So again, going back to SDRs, those would be things like email reply rate and, and that's like a good echo. It's not actually like measuring the quality directly, but it's like an echo of the qualities. Because if somebody has an email reply rate problem, that can mean a variety of things. It can mean they're not selecting good contacts.