This short transcript excerpt (monologue) argues that selling remains a human business: successful sales start with forming a genuine connection with another person, then building rapport, empathy, and trust. The speaker pushes back against narratives that overstate change in sales methods and emphasizes that these human-centric skills remain central.
Well, one is it's still a human business. So start there. Use that as your foundation. It always starts. Everything's built off the connection you form with another human being. And you really you see people writing about this on LinkedIn and so on as downplaying the importance of this. But the fact is everything you do subsequent to the connection is built on the connection. So if you don't make the connection, you're not going to go anywhere. And so it's still as a seller, a large part what you do is based on your ability to form a connection with another human being and build a rapport, have some empathy, build trust. That's not that part's not going away. So I think that's people always want to talk about how much sales is changing. And I like to say let's talk about how much has stayed the same. And this is one of the real critical things.
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